The recently established Chrysler LLC is set to drop up to 6 models from it’s product line in an attempt to streamline efficiency. Chrysler President and Vice Chairman Jim Press told reporters, “We have models that overlap, where we have two or three vehicles that serve the same market segment and maybe the same customer and actually compete with each other to some extent”. He also notes other markets that the company has insufficient coverage in as a reason for the move which, though not official, is highly speculated. If it does indeed happen, it comes at a time when most Chrysler models are new or recently refreshed. If the new models, that will ultimately replace the ones being cut, are far better it might mean fast depreciation for current owners and perspective shoppers of the brand. Chrysler is now a privately owned and operated company so major changes and restructuring (including it’s current models) is most definitely in the company’s current future plans. Anyone with money in the Chrysler brand should keep a close eye on this one.
The recently established Chrysler LLC is set to drop up to 6 models from it’s product line in an attempt to streamline efficiency. Chrysler President and Vice Chairman Jim Press told reporters, “We have models that overlap, where we have two or three vehicles that serve the same market segment and maybe the same customer and actually compete with each other to some extent”. He also notes other markets that the company has insufficient coverage in as a reason for the move which, though not official, is highly speculated. If it does indeed happen, it comes at a time when most Chrysler models are new or recently refreshed. If the new models, that will ultimately replace the ones being cut, are far better it might mean fast depreciation for current owners and perspective shoppers of the brand. Chrysler is now a privately owned and operated company so major changes and restructuring (including it’s current models) is most definitely in the company’s current future plans. Anyone with money in the Chrysler brand should keep a close eye on this one.
