January U.S. auto sales showed that most automakers were able to continue their momentum from the tail end of 2010. Although there were fewer new car incentives offered across most automakers, shoppers still found good deals, like 0 percent car loan rates and discounted lease deals.
General Motors experienced a 23 percent increase compared to last January. GM said retail sales of its passenger cars increased 39 percent in January, led by the new Chevrolet Cruze, with retail sales 129 percent higher than the Cobalt, which it replaced.
Ford’s 13 percent increase compared to January 2010 was aided by the Ford Fusion and Escape‘s January sales records.
"We begin 2011 in a strong position – ready to meet the needs of a wide range of customers with a full portfolio of high-quality, fuel-efficient vehicles," said Ken Czubay, Ford vice president, U.S. marketing, sales and service. "We’re off to a great start in 2011 with the largest January retail sales increase in more than a decade."
Chrysler Group’s January sales experienced a 23 percent increase compared to the same time period a year ago. The Jeep brand was the star this past month, with a 47 percent increase compared to January 2010.
"We have set the foundation for a year of sales growth with our 16 all-new or significantly-revamped models for 2011," said Fred Diaz, president and CEO – Ram Truck Brand and lead executive for U.S. sales. "We have started the year on a strong note, and we intend to continue gaining sales momentum as our new 2011 models hit dealer showrooms during this first quarter."
January 2011 U.S. auto sales:
GM: up 23.3%
Ford: up 13.3%
Chrysler Group: up 23%
Nissan: up 15.4%
Infiniti: up 10.3%
Toyota: up 23.7% (including Scion)
Lexus: down 17.1%
Honda: up 13.2%
Acura: up 11.6%
Kia: up 25.6%
Hyundai: up 22%
Mazda: down 9.1%
Mercedes-Benz: up 14%
smart USA: up 28.8%
BMW: up 20.8%
MINI: up 22.4%
Porsche: up 34%
Audi: up 20%
Jaguar: up 48%
Land Rover: up 16%
Subaru: up 20.8%
Mitsubishi: up 37%
Volkswagen: up 2.1%
Suzuki: up 26%
Volvo: up 3.6%
