If you’re Cadillac, how do you convince buyers that your new luxury electric-powered, gasoline-assisted car (don’t call it a hybrid!) is a real luxury car despite the obvious similarities to the Chevy Volt? The 2014 ELR already has a unique coupe body that shares nothing with the four-door Chevy Volt, a much more upscale interior, and 181-horsepower (32-hp more than the Volt’s 149). Add to all that a free level 2 home charger and professional installation and you might have a winner.
The 2014 Cadillac ELR will come with a level 2 home charging station capable of fully charging the ELR in 4.5 hours, much faster than a standard 120-watt charger. The level 2 charger normally retails for $750 plus taxes and installation, according to Autoweek.
"The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," Uwe Ellinghaus, Cadillac’s chief marketing officer, said. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market."
The 2014 Cadillac ELR will start at $75,000 before tax credits, about $5,000 more than the Tesla Model S. What do you think, is the ELR a legitimate competitor for the Model S? Is it worth more than double the asking price of a Chevy Volt?