Women car buyers make more than half of new vehicle purchases and influence up to 80 percent of all new car purchases, according to Women-Drivers.com, a site that connects women car shoppers to women-friendly dealerships and gives advice and tips on car shopping.
The site released its semi-annual 2010 Top Auto Brands list, which comes from women’s dealership reviews, including their purchasing, browsing and service experience at car dealerships across the U.S. Women car buyers ranked Mercedes-Benz, Jeep, Lexus, BMW and Chrysler the highest overall.
"Car manufacturers and dealerships that highly engage and support women during the purchase process are placing themselves in a strong position to convert more browsers to buyers, and, to get more referrals – all translating to increased sales. Credit the top performing brands; clearly these companies and dealerships are doing a great job with customer engagement," said Anne Fleming, president and car buying advocate for Women-Drivers.com, in a statement.
Mercedes-Benz ranked number one in all three review categories by women car shoppers and buyers.
Combining overall purchasing, browsing and service scores, the top 10 brands are:
- Mercedes-Benz
- Jeep
- Lexus
- BMW
- Chrysler
- Acura
- Honda
- Buick
- Dodge
- Nissan
The top 10 brands for purchasing experiences (the engagement and treatment by the salesperson, overall dealership experience, and financing process at the dealership) are:
- Mercedes-Benz and Dodge (tie)
- Lexus
- Chrysler
- Kia
- Jeep
- Buick
- Toyota
- Mazda
- Nissan
- Chevrolet
The top 10 brands for browsing experiences (women customers who went into the dealership but did not purchase that day) are:
- Mercedes-Benz
- Mazda
- Nissan
- Kia
- Jeep
- Chevrolet
- Dodge
- Chrysler
- Acura and Ford (tie)
- Volkswagen
